If Your Not Using Video, You’re Losing Customers Have you ever seen your leads suddenly drop off before they ever pick up momentum? It’s not necessarily your product or service; it could be your content strategy. Your potential customers need several touchpoints to convert, from education about your product to finding a connection with your business. One of the quickest and most effective ways to cut through the noise and reach your customers is through video. Whether you want to use a video marketing agency or a DIY approach, here’s what to know about video and why it works. Educate Customers on a Product or Service Instead of creating user manuals and lengthy sales pages about your products and services, focus on educational video content. It’s unlikely your customers want to read long pages of text and instead want to know how you can solve their problem. Focus less on how fabulous your product and service is (even if they’re truly amazing) and more on the needs of your customers. Creating product videos or informational content gives customers detailed information in a user-friendly format that’s easy to understand. The technique could also help convert more sales. Research shows that 97% of video marketers reported that video increased user understanding of a product or service, and 76% said video helped them increase their sales. Foster a Connection Through Video It’s not easy to foster a connection with prospective clients through marketing and advertising alone. They don’t know you, your company, and have no familiarity or loyalty to your products or services. However, video could dramatically shorten the conversion time by establishing a sense of trust and connection. Suddenly, customers can hear your voice, see the faces behind your company, and immediately get more context about your business. Brand videos (also known as Video Business cards) are a good choice to illustrate what your company does and share your brand’s purpose and value. There are dozens of ways to focus and structure your brand videos, but it’s essential to have a singular goal. Using a brand video as a one-stop-shop for who you are, your products, the history of your company, FAQs, values, employee spotlights, case studies… It’s a lot for potential customers to digest. Instead, focus on one area of what you want to convey to your audience in each video. Creating brand explainer videos is also an effective way to continue the connection and give potential customers all of the information they need to take action. Simplify Complex Topics Not all businesses have the luxury of being easy to understand by consumers, but that doesn’t mean their products and services aren’t highly valuable. However, it does make content marketing and sales strategies more complicated. It’s possible to shortcut the process with video to simplify your complex features and quickly explain how your business works. Showing your product or service in action also dramatically reduces the time spent educating prospective clients and propel them to the next step in your lead generation efforts. Generate More Shares Video is highly shareable and currently spreads faster than any other content. Research shows that videos are shared 1200% more times than on social media than links and texts combined, and an increase in click-through rate with video reaches as high as 96%. There is a caveat to any video marketing strategy you employ: It needs to be high-quality and engaging for it to be shareable. A video marketing agency can help guide you through the process of creating content that makes an impact. Lengthy, poorly executed videos with lackluster production value don’t attract audiences; it frustrates them. Make sure your videos are worth sharing. Create Video Reviews Video reviews help establish more trust, engagement, and social proof for curious customers. Studies show that 62% of consumers watch product review videos before purchasing. Make it easy for consumers to say ‘Yes’ to your business with video case studies that highlights previous customers’ experience. These are typically several minutes long, but can be cut down to smaller segments and used as testimonials or reviews. With so much versatility to repurpose your content, video is easy to share on your website, YouTube, and other social media channels. Another option is to encourage customers to create their own User Generated Content (UGC) and review your products and services. It’s an effective way to raise brand awareness, but the downside is you don’t have as much control over the messaging and quality of the videos created. (image option: https://unsplash.com/photos/UqlWfdDiEIM) (Alt data for image: Video Marketing Agency – Video Reviews – SEE Visuals) Strengthen Your SEO Strategy It’s no secret that Google favors content with videos, especially if they’re hosted on YouTube. A study revealed around 83% of videos featured in Google’s video carousel that appears in search results came from YouTube. This impressive stat doesn’t mean you must host videos on YouTube, but it could give your SEO a boost over your competitor’s, and you can still embed the content on your company website. Using search strings is another method to combine SEO and video (and one that your competition probably isn’t thinking about). Check your website’s analytics to see what types of questions or keywords people are searching for. Or type in common phrases relating to your industry into Google and see what automatically generates. For example, if you run a massage spa and type in, “How does massage…” you might find Google auto-populates your search string options with, “How does massage help the hand?” or “How does massage work?” Now you can answer those commonly asked questions through video, offer more value to your customers, and bolster your SEO strategy. Remember not to get too distracted by the multiple ways you can approach keywords and search strings. Working with a video marketing agency can help create a strategy to produce the content you need with efficiency and professionalism. Satisfy Customers with the Content They Want Unlike other forms of marketing and digital content, people are actually eager to consume video and let it shape their buying behavior. Research shows that around 54% of consumers said they want to watch more video content from brands they support. Whether your customers are tweens, Gen Z, or Baby Boomers, video is shown to be the most memorable form of content. Customers don’t necessarily need the most spectacular video imaginable, but if you want them to consume it and come back for more, it needs to look great. If you’re not using a video marketing agency focused on delivering on quality, your competition is likely to capture attention before you do. (Image option: https://unsplash.com/photos/JBwcenOuRCg) (Alt data for image: Satisfy customers – Video Marketing Agency – SEE Visuals) Increase Engagement with a Video Marketing Agency Using a video marketing agency to create content can effectively spur more engagement from your target audience. Research shows that video ads and marketing messages are more likely to attract attention, click-through rates, and shares than any other medium. Beyond ads and marketing messages, compelling videos also engage customers and spark a reaction. Next Steps Are you ready to try video to raise brand awareness, attract more customers, and work on increasing conversions for your business? Learn more about how a video marketing agency and production company can help. Fill out our Video Discovery form to discuss your project and learn more about how SEE Visuals can help transform your business.